IMAGINE MARKETING LTD
Last Traded Price
₹1425.00 ( -1.72 % ) 🔻
Principles
Company Name
IMAGINE MARKETING LTD
ISIN No.
INE03AV01027
No. of Outstanding Shares
142442091
PAN No.
AADCI3821M
Face Value
₹ 1.00
EPS
₹-5.59
PE ratio
None
P/S Ratio
7.16
Market Capitalization (in Cr)
₹22790.73
Book value
₹28.59
P/BV
55.09
DRHP Filed?
Yes
Available on
NSDL CDSL
Sector
consumer durable
CIN
U52300MH2013PLC249758
Registration Date
Nov. 1, 2013
Stock Performance
Stock Price Over Time
Share Details
Company Snapshot
Imagine Marketing Ltd is a fast-growing, consumer-centric electronics firm, anchored by the boAt brand. With robust financial growth, dominant market share, tech innovation, and aggressive expansion (like the KaHa acquisition), it’s well-positioned ahead
Founded in 2013 (flagship brand boAt launched in 2014) by Aman Gupta and Sameer Mehta, Imagine Marketing is India’s leading digital-first consumer electronics brand offering audio devices, wearables, gaming accessories, personal care, and mobile peripherals.
Headquarters in Mumbai, with ~465 employees as of 2024
Market Position & Growth
Innovation & Expansion
Industry Outlook
Market Size & Growth
- Market Size: India’s consumer electronics market was valued at approx. ₹7.5 lakh crore in FY24 and is projected to reach ₹11–12 lakh crore by FY28, growing at a CAGR of 10–12%.
- Wearables segment (smartwatches, fitness bands, hearables): grew over 35% YoY in 2024, led by brands like boAt, Noise, Fire-Boltt, and realme.
- Hearables (TWS, neckbands): account for ~60% of India's audio electronics market, with volume shipments crossing 120 million units in FY24.
Key Demand Drivers
- 🛍️ Rising Disposable Income: Middle-class seeking smart, affordable gadgets
- 📱 Smartphone Penetration: Increases demand for accessories (TWS, power banks)
- 📦 E-commerce Boom: D2C & marketplace success (Amazon, Flipkart)
- 🧠 Consumer Preferences: AFocus on design, affordability, multi-functionality, and fitness tracking features.
- 🛠️ Make-in-India Push: PLI scheme boosts local manufacturing (~₹6,000+ crore allocation)
Segment-wise Trends
| Segment | FY24 Trend | FY25–28 Outlook |
|---|---|---|
| Wearables | Grew 35%+ | Strong momentum; health + fashion convergence |
| Hearables | TWS-led boom; ~₹12,000 crore segment | Entry of Indian brands into premium tier |
| Mobile Accessories | Stable growth | Innovation in fast charging, GaN adapters |
| Smart Personal Care | Growing segment (grooming kits, massagers) | Brand diversification expected |
| IoT-Enabled Devices | Emerging space | Integration into smart homes and offices |
Outlook Summary (2025–2028)
- Double-digit growth trajectory expected
- Driven by urban & rural digitization
- Government support for domestic electronics
- Shifting consumer lifestyle trends (health, gaming, personal audio)
- Increased adoption of AI, IoT, and wearable tech
Latest Shareholding Pattern
| Shareholder | Category | % Holding |
|---|---|---|
| Aman Gupta | Co-Founder / Promoter | 39.93% |
| Sameer Mehta | Co-Founder / Promoter | 39.93% |
| South Lake Investment Ltd | Institutional Investor | 19.26% |
| Total Promoter + Institutional | 99.12% | |
| Others | Public & Employee Holders | ~0.88% |
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